Living in today’s world, if you are using social media you have a digital footprint. If you have a digital footprint, you have a personal brand. It is almost unthinkable to attend an appointment without googling the person you are meeting first.
I recently read an article in the Harvard Business Review, which stated, “Taking control of your personal brand may mean the difference between an unfulfilling job and a rewarding career”. I could not agree more. What is a personal brand? It is the art of packaging yourself in a way that is marketable and of benefit to your life and livelihood. You are your greatest asset in life so why not take advantage of your self.
Read the complete article on Inside Small Business
