Have the Courage to Be Your Own Brand

Let people know who you are, what you do and why it matters

Let me show you how 
AS SEEN IN

Hi, I’m Carlii

I am a former international personal publicist turned speaker, author and executive brand coach. My former PR clients include a world leading supermodel turned CEO, New York Times bestselling authors and pioneers in the world of professional development.

Today I work with leaders and teams from some of the world’s most trusted brands, to help them raise their profile and build influence. Whether you work for yourself or someone else, I believe you are your greatest asset and building a personal brand can be a serious career advantage.

As an introvert, I also know how scary it can feel to let yourself be seen, heard and known, especially when self-promotion doesn't come naturally. That is why I am here to help equip you with the tools, tips and strategies you need to get clear on who you want to be and show up with confidence.

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“Carlii Lyon has an incredible ability to see the potential in others and then help push them to reach for it.”

– Melissa Doyle, Award-winning Journalist and Television Host

TRUSTED BY

If no one knows who you are, what you do, or why it matters, how can they choose you and more importantly, how can you add value to them?

Being visible takes courage. Without it, powerful ideas, talent, and leadership potential can remain unseen. That’s where my work begins.

For more than 20 years, I’ve partnered with leaders and teams globally to help them raise their profile, build influence and shape a personal and leadership brand that reflects who they want to be.

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Here is what others have said —

  • "The feedback from the team was outstanding! The sense of empowerment and on point insights this workshop provides is brilliant."

    Clynton Bartholomeusz

    Managing Director Beiersdorf Australia

  • "With one of the highest numbers of attendees, Carlii's content and presentation at the FAAA Congress was fantastic and members raved about it. I highly recommend Carlii as a speaker and expert in personal branding."

    Michelle Tate Lovery,

    FAAA Congress

  • “I genuinely felt this is one of the best workshops I have attended.”

    Senior HR
    REVLON

  • “Carlii puts her heart and soul into everything she does and I am so happy I worked with her for as long as I did.”

    Miranda Kerr
    Founder of KORA Organics

  • "Carlii’s integrity and genuine desire to help her clients achieve their goals are what makes her so unique. While her professional achievements are extremely impressive and well deserved, it is her kindhearted character that sets her apart."

    Hilton Seskin, 
    CEO JD Sports Australia

  • "Carlii had managed to really dig deep into the inner thoughts and worries that prevent us from reaching our full potential. Her energy, genuine care and presence was memorable and we hope to have the chance to hear her speak again soon.”

    Sue Mehana
    HR Business Partner NIVEA

  • “Carlii truly nailed the brief. The combination of her delivery style and the content presented was digestible, informative yet inspirational. Carlii’s approach in asking the good questions beforehand made her resonate with the audience and for the audience to leave with actionable changes. I could not recommend Carlii more - plus, she is a total pleasure to work with.”

    Bianca Doyle
    Business Development Manager
    Gilbert + Tobin

  • “With wisdom beyond her age, a generous spirit, and a tenacious drive, my years working with Carlii were inspiring, creative and productive.”

    Dr John Demartini
    International Bestselling Author of The Values Factor

  • “Carlii has an incredible ability to make everyone feel like a superstar.”

    Chris Murphy
    Global Manager of INXS

  • "Carlii, has a unique brand of grace, compassion and insight. Her ability to help her clients get clear on their personal brand is second to none.

    Karen Lawson
    Managing Director, Spotify Australia/New Zealand

  • "The session prompted lots of discussion and achieved the goal of the team feeling invested and engaged. The feedback has been overwhelmingly positive and I appreciated Carlii’s insightful tailoring of the content for the group."

    Rosi Fernandez
    Managing Director, Australia and New Zealand, La Prairie

  • "Carlii possesses that rare talent of being able to connect with everyone in a room quickly and authentically, and within a couple of short but powerful hours, we were uplifted, challenged, moved and ultimately completely inspired. I highly recommend Carlii to any business that believes that their team are worth investing in."

    Tina Bannister
    General Manager, Elizabeth Arden

  • "Carlii brings her whole self to the stage and in doing so has a rare and powerful ability to connect and serve. It is obvious that not only is she an expert in her field and knows what she is speaking about; she genuinely cares about who she is speaking to."

    - Jack Delosa

    Founder, The Entourage

  • "Carlii's presentation was nothing short of amazing. It was interactive, informative and importantly practical. The audience loved every minute and it was clear to see they left the session engaged, energised and empowered."

    Jeanne Zweck

    Founder, Mint Marketing

  • “I engaged Carlii to be a keynote speaker at our annual conference in Bali in 2024 and her address was titled ‘The Brand in You’. I felt she absolutely hit the mark with the content of her presentation and feedback received from our delegates was excellent. Carlii was very interactive with her audience, thoroughly researched and from a personal perspective an absolute pleasure to deal with.”

    David Brown

    VP Operations, HPL Hotels & Resorts

Small Steps for a Big Life

Courage to Be

A practical guide to stop playing small, start thinking big, and shape a personal brand that attracts the opportunities you deserve.

Learn more