I am Carlii Lyon, I help individuals be their own brand and put themselves out there so they can attract the right people, places and opportunities into their life. Connect with me to ask a question about this post or find out how we can work together.
I am just going to come right out and say it, I don’t like the word, expert. The moment anyone thinks they know everything about anything is the moment they shut themselves off to creative insights and new learnings.
That being said, from a personal branding perspective, I understand it is a useful way to ‘package’ someone up and promote their ideas.
So what about the people who do not regard themselves as an expert?
First of all, for anyone who feels like their career has been one big game of hopscotch you need to read ‘Range – How Generalist’s Triumph in a Specialised World’ by New York Times bestselling author David Epstein. Be prepared to realise the power of jumping from one thing to another and search for the sweet spot in how it all overlaps.
Secondly, those just starting out, never underestimate the power to be found in your lack of experience and new ways of seeing things. It is why reverse mentoring is a strategy many of the world’s leading companies put in place, we all have something to give and a different perspective to share.
Lastly, remember that YOU are the brand.
Your personal brand is not just about what you do, it is about who you are as an individual. Sharing your passions is as equally powerful as positioning yourself as the ‘expert’. Allowing people into the journey of what you are learning is just as valuable as being the one to offer all the answers.
The aim of the game is not to feel like you have to reach a certain level in your career before you start putting yourself out there. It is about allowing people to get to know who you are, your voice, and what you stand for as an individual; so they can join you on your journey and potentially offer you opportunities you didn’t even know existed. 10 years ago this advice would not make any sense. The difference today is social media. We have free access to platforms that offer us the opportunity to connect and create an audience of our own. We all have equal access, the question is, are we brave enough to show up, make the effort, and put ourselves out there?