The market wants real & honest: Time to create an imperfect Personal Brand


For seven years I worked alongside one of the world’s most successful supermodels. I acted as her personal publicist and played my small part in helping her on her path to world fame. She worked incredibly hard and I witnessed first hand, the power of a personal brand.

Over the years, I was approached to be interviewed and discuss public relations and my own area of expertise. Unfortunately, perfectionism and self-criticism stood in my way. How could I possibly promote myself? I was not the star?

Read the complete article on Women’s Agenda

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