It is easy to understand why so many people get personal branding so wrong.
For starters, the term ‘personal branding’ can be confusing. The word ‘branding’ typically suggests a fixed product or image. Given we are multi-dimensional beings that are ever-evolving, the notion of attempting to create anything ‘fixed’ in our life is futile.
Secondly, the market is flooded with experts and thought leaders attempting to push their ideas and opinions about who we are meant to be, how we are meant to dress and what we are meant to do. They would like us to believe there is a fixed and logical path to success that we all must follow.
Personal branding is about putting your true self out there and consciously shaping the way you are recognised and remembered.
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