CARLII LYON

Why getting personal is key to effective executive branding

Carlii-Lyon-WEB-e1562882495551

I read it three times and still had no clue what it all meant.
It was an email a client had written, pitching themselves to the chief executive officer of a large company for a role they wanted. My client had forwarded it to me, with a view of offering more insight into their personal brand and aspirations.

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